Choosing a web design company can be a overwhelming task for many small business owners. I’ve seen many clients give up on the whole process after interviewing with several web design companies. Fortunately there are some easy tricks and tips that can help you easily make the right choice for you. Let’s take a look at a few of the myths surrounding this topic that make this decision so difficult.
A potential web designer should show me a visual mock-up of the proposed site that they will design for me. This is one of the most frustrating myths that many web designers face. Professionelle Web Design Agentur Online It is a partially self imposed frustration because many website design companies do offer visual mock-ups when pitching their services to potential client. In the end however, the client is the one who loses. If a web design firm shows you a proposed site design before you’ve hired them and you don’t hire them in the end, their cost of sales has risen because they still have to offset the labor costs of designing a website that was never sold purchased.
As their cost of sales rises, so must their cost of services in order to maintain profitability. These increased costs are passed on to the clients that do hire them. So in the end, hiring one of these designers will leave you either overpaying for their services, or they’ll just be selling you a pre-designed, non-custom website template that they’ve tried to sell to countless other people. INSTEAD: The best way to determine the quality of work that a potential web design company can offer you is to look at their portfolio of past projects. A design firm’s resume is their portfolio and any potential web design company should proudly display their past projects to you.
A web designer with previous design experience in your particular industry is better than one with no previous experience in your industry. This myth is near and dear to me since my design company has been burned by this one on several occasions. Why is this not important? A designer should approach every project with zero assumptions. Design Dienstleistungen Markenidentität In Deutschland This means they should never assume that one auto mechanic needs or even wants the same design solutions that another does. Industry experience is for one size fits all designers who specialize in offering the same thing to every client within a particular industry. We specialize in designing customized solutions to every business, with any budget, every time.
A website should be designed to solve problems, meet objectives, and encourage customer action. Industry experience doesn’t tell a design firm what individual problems your business is facing. We’ve worked with two different photographers simultaneously. One was trying to expand, while the other was just getting started. While these two businesses shared an industry, they had completely different needs for their websites.
